MerchDash works out the real profit on every Takealot sale, after every fee and your own cost. Then it guards your lowest safe price, so a price war never costs you money.
Brush set · large
Did not go below cost
Kept at R 167.00
Neck cream · 15ml
Dropped to win the sale
R 134.00 → R 129.00
Rose serum · 30ml
Did not go below cost
Kept at R 212.00
Brush set · small
Dropped to win the sale
R 124.00 → R 109.00
Clay mask · 100ml
Did not go below cost
Kept at R 245.00
Moisturiser · 50ml
Dropped to win the sale
R 149.00 → R 142.00
Shown on sample data, so nothing here is a real seller’s numbers.
Every Takealot sale is cut up before the money reaches you. A success fee, fulfilment, courier, and sometimes storage, transfers and penalties. Then VAT.
The Seller Portal shows totals. It does not tell you which SKU made money and which one quietly lost it. So most sellers price on gut feel, and when a rival undercuts them, they follow.
Follow far enough and you are paying Takealot to sell your stock.
In our Pain Index of public seller complaints, not knowing the real margin came up more than any other specific problem.
The statement says R100 came in. The seller lost R8 on every unit, and nothing in the portal says so. This example was run through the live audit.
Cost R100, inbound courier R10, fulfilment R30. Success fee 15%, VAT 15%, and you want to keep 15%.
R 254.55
Below this price every sale earns less than you want to keep. MerchDash works this out for every SKU and never prices under it.
The audit and free tools work today from your own exports. The dashboard and repricer are built and are being switched on in stages, inside Takealot’s API rules.
Upload your Takealot sales export. See your 5 worst and 5 best SKUs and the margin on each. Add your costs to see the real losers.
The lowest price a listing can go after every fee, VAT and the margin you want to keep.
Turns a lost-stock CSV into a SARS-ready invoice with the 15% VAT split, so you can claim it back.
Upload your unit costs once, as a CSV. This is what turns revenue into real profit.
Profit per order and per SKU, a weekly P&L, every fee itemised, payouts and cashflow.
Undercuts just enough to win the sale and never goes below your floor. Every decision logged with the maths.
Stock health, SKUs about to run out with a suggested order quantity, returns and inbound shipments.
Margin warnings, floor warnings and repricer pauses, in the app.
SALES
FLOORS
PAYOUTS
Sales all week. Takealot paid Friday. R 12,400
HISTORY
Shown on sample data, so nothing here is a real seller’s numbers.
When a rival goes cheaper, MerchDash drops just enough to take the sale back. You set the win-by amount.
Your floor is worked out from your cost, every Takealot fee, VAT and your margin. The repricer will not cross it.
It holds the price on fast sellers and low stock, and raises it again when a competitor runs out.
For the first 7 days it only logs what it would have done. You review the decisions, then turn it on.
From the Takealot Seller Portal. Takes a minute.
No signup, no card, no API key.
Worst and best SKUs, with every fee taken off.
Start the trial to track every SKU and set your floors.
Row-level security on every table. Tested so one seller can never read another’s rows.
Takealot API keys are encrypted in the database. Only the last 4 characters are ever shown.
Data lives in Ireland (AWS eu-west-1), covered by POPIA’s cross-border rules.
Payments run through our payment provider. We never see your card number.
Built around Takealot’s API rules: webhooks over polling, strict rate caps, shadow mode first.
Weekly billing, no lock-in. Delete your account and your data goes within 30 days.
Start free with the audit. Paid plans come with a 3-day trial and nothing is charged before day 3. Annual plans price 48 weeks instead of 52.
R0forever
Sellers who want to know their margin before committing.
R75/ week
Solo Takealot sellers with up to 100 active SKUs.
R115/ week
DTC brand owners doing R50k–R250k/mo on Takealot, 100–500 active SKUs.
R175/ week
Operators replacing a R3-5k/mo bookkeeper or running 500+ SKUs.
Upload your sales export. No signup, no card, no API key.
